Keck Medicine of USC

This award-winning brand campaign works to express the Keck Medicine of USC brand voice and further evolve the meaning behind Keck's tagline, “Beyond Exceptional Medicine.” The integrated campaign positions Keck Medicine of USC as the gold standard in specialty and sub-specialty care — while honing in on the results that matter most to their patients. More simple moments. More family time. More living. That's the Keck Effect.