In past years, Molex, the leader in electronic components, has proudly sponsored the Bank of America Chicago Marathon. This sponsorship included a booth at the event's Health and Fitness Expo.

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Their presence at the expo created a unique opportunity to build brand awareness and educate a wide audience from around the globe. The 3-D photo booth experience and bib wall worked to draw large crowds — creating buzz with social sharing. Participants were greeted with interactive displays and oversized graphics featuring the theme, "Push Forward". This theme speaks to the various ways Molex overcomes challenges in different areas of their business and draws a correlation between the determination and drive of their employees and marathon runners.