Optimize Rx looked to create a campaign for their latest platform aimed at healthcare professionals (HCPs) and agencies of pharmaceutical brands. The AI modules delivered messaging and relevant information about drugs to physicians at key care moments — increasing scrip writing for drug brands. The “Flip the Scrip” theme, with its dual meaning, signifies a change in the conversation while conveying product benefits. The bold copy was used to juxtapose the “old way” against this new innovative approach. The imagery was designed to show how advanced technology meets human needs while keeping the well-being of the patients at the core.