Molex
 

CREATIVE EXPRESSION • BRAND BOOK • SOCIAL MEDIA • WEBSITE

Molex was looking to create a visual and verbal representation of its brand idea, “Creating Connections for Life,” achieved through emotive storytelling. The campaign culminated in various applications demonstrating how their components when integrated into smart electronics, improve lives.

​

The initiative also included an internal activation campaign to generate excitement about the refreshed brand among all Molex employees, sales teams, and distributors.