Molex
ENVIRONMENTAL BRANDING • CORPORATE HEADQUARTERS
The client aimed to integrate its tagline "Creating Connections for Life" into its corporate campuses to ensure employees fully embraced the new brand and guiding principles. At the same time, they sought solutions for wayfinding in their expansive and confusing campus that lacked directional signage and clear differentiation between spaces. This was addressed by incorporating visual cues, such as distinctive patterns and textures.
CONCEPT:
Industrial elegance was achieved using wood, metal, and plush fabrics, drawing inspiration from Molex products. Updated lighting, architectural elements, and furnishings were employed to revitalize and elevate an outdated space. Larger-than-life imagery emphasized the important role electronics play in improving lives.
EXECUTION:
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ENVIRONMENTAL BRANDING SHOWCASE:
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This showcase was created to highlight various environmental branding executions for Molex, a global supplier of electronic connectors.
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It's important to allow environmental branding to flex for different geolocations and cultures — while maintaining the essence of a company's core brand values.
